Whether you are starting up your business, launching your latest product, or already well-established in your industry, working with a copywriter will elevate your business and branding to separate your services from the rest. Copywriting spans a varied range of professional marketing writing for a business or brand, ensuring high quality copy and compelling content. With an education in creative and professional writing and SEO and cosmetics qualifications; hand over the writing reins to ensure the finer details are covered, so you can focus on what's really important - building your business.

The cosmetics industry is a multi-billion pound market with a vast array of copywriting needs; whether that be product description, promotional emails, social media posts or website content. Working with a copywriter is proven to generate more website traffic, increase sales, and forge a stronger bond between business and consumer. Creating and maintaining a persuasive and trustworthy brand voice, and utilising it to keep consumers coming back for more, is becoming increasingly more essential for businesses, particularly start-up or small businesses. Doing your own copywriting, using your marketing team, or even AI, is certainly an option, however a specialist copywriter can offer a fresh perspective with their knowledge of writing compelling copy; identify issues or opportunities that may not have been considered; will know how to write specifics such as product naming and product stories; and strategise the content to stand out. 

By working with me, I can tailor your business copywriting needs to suit your brand aesthetic and engage your clients to not just your business, but the story behind it. I specialise in providing B2C (business to consumer) copywriting, typically within the cosmetics industry however I am happy to explore other avenues too - simply submit a contact request and we can discuss! Head to my services page for a more detailed list of what copywriting for your business can entail.

If your business could benefit by working with a detail-oriented copywriter with SEO knowledge, an education in creative writing, and a passion for cosmetics, get in touch today! 

1.  All businesses will need to use writing in some form, so why not hand it over to a professional? From product descriptions to promotional emails to website content, a copywriter will know how to engage your audience and how to stay on topic. A copywriter will know how to persuade the reader to take action or compel them to buy into your business. 

2. A professional copywriter will have exceptional English language, grammar and punctuation skills and will often have experience in proofreading and editing to ensure your business looks professional in every way. A specialist copywriter will also be able to offer creative insight into successful marketing for products, and your business as a whole. 

3. By investing in a professional, not only will it allow you more time to focus on your other business needs, it will also ensure your business copywriting has no sloppy mistakes or glaring errors; but still includes every important detail. 

4. Start-up or small businesses competing against global companies will benefit from working with a copywriter with SEO knowledge to increase website visibility and traffic. Search engines are now so oversaturated with information and websites that search engine optimisation is crucial for your business to receive the relevant attention it deserves.

5. Cut out the technical jargon. There is a time and a place to know your stuff! Appeal to the ordinary person with as much clarity as possible. Your business should be accessible to all and if reading your website or brochure is confusing, full of mistakes, and an overload of information, people will not want to buy into your business. 

All copywriters will have a different approach to how they work best. Depending on the requirements of the job and your time frames, I can be employed as a short-term/one-off copywriter or on a rolling monthly contract to suit your copy and content writing needs. Once you have submitted a contact request, you will be contacted within one working day to arrange a free 30 minute video-call or phone call with me. During this session, we will complete a thorough creative copywriting brief form that will cover both of our requirements to move forward. Realistic parameters for both parties are set and agreed to. For a long-term working relationship, I am happy to travel (limited to UK only) to your place of business for an in-depth meeting of what your business or launch requires. 

Topics covered in my creative copywriting brief include: discussing current or desired branding & brand voice, USP, competitors & target audience, SEO, all deliverables required, budget and deadlines, to list a few. My creative copywriting brief form is tailored to cover as much detail as I require to ensure both parties are satisfied and 'on the same page' with what is expected. 

I aim to research and work as independently as possible, but will always be contactable by email or phone call during the work day, and will liaise with my point of contact within your business as frequently as you would like. All pieces of my work are submitted for quality checks from yourselves or your marketing team until you are fully satisfied with the final piece(s).